Canadian Recreational Cannabis Market Flourishes with 1.3% Growth in April


Canadian Recreational Cannabis Market Flourishes with 1.3% Growth in April

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The Canadian recreational cannabis market continues to show positive growth, with consumers spending 1.3% more on legal recreational cannabis in April compared to March. This resulted in total monthly sales of approximately CA$411.7 million ($313 million). Despite April having one fewer day than March, when adjusted for the number of days per month, cannabis sales still increased by a significant 4.7% from March to April. These figures were reported by Statistics Canada in their latest release of retail data.

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In recent years, Canada has emerged as a global leader in the cannabis industry, and the demand for legal recreational cannabis continues to rise. The latest data from Statistics Canada highlights the growth in cannabis sales, providing valuable insights into consumer behavior and market trends. In this article, we will explore the increase in Canadian recreational cannabis sales in April, analyzing both month-to-month and year-over-year growth. Additionally, we will delve into provincial sales data to identify regional trends and market performance. Let’s dive into the details.

Increase in Canadian Recreational Cannabis Sales in April

Month-to-Month Growth

April witnessed a 1.3% increase in cannabis sales compared to the previous month. This growth is particularly impressive considering that April had one fewer day than March. When adjusting for the number of days per month, the actual increase in sales from March to April was a robust 4.7%. These numbers reflect the sustained demand for recreational cannabis among Canadian consumers, further solidifying the industry’s growth trajectory.

Year-over-Year Growth

On a year-over-year basis, cannabis sales in April 2023 grew by an impressive 10.3% compared to April 2022. This substantial increase demonstrates the continued expansion of the recreational cannabis market in Canada. The year-over-year growth signifies the sustained popularity and acceptance of legal cannabis among consumers, highlighting the industry’s maturation and long-term viability.

Provincial Sales Analysis

While the overall Canadian cannabis market experienced growth, provincial sales data reveals interesting trends and variations in consumer behavior across different regions.

British Columbia

British Columbia, the westernmost province, emerged as a leader in cannabis sales growth. The province experienced an 8.7% increase in cannabis sales on a month-over-month basis, reaching approximately CA$68.5 million. This remarkable growth showcases British Columbia’s position as Canada’s third-most valuable marijuana market, trailing only Ontario and Alberta.


Ontario, the most populous province in Canada, recorded sales of approximately CA$161.2 million in April, reflecting a modest increase of 1.5% compared to the previous month. Despite a relatively moderate growth rate, Ontario remains a dominant player in the Canadian cannabis market, contributing significantly to overall sales figures.


Alberta, another significant market for recreational cannabis, witnessed a slight month-to-month growth of 0.4%. The province reported sales totaling approximately CA$72.6 million in April. While the growth rate may seem marginal, it signifies a stable and consistent demand for cannabis in the region.


In contrast to the positive sales trends in British Columbia, Ontario, and Alberta, Quebec experienced a decline in sales. The province reported a 4.2% decrease in cannabis sales, with total sales reaching approximately CA$48.6 million. The decline could be attributed to various factors, including market saturation or temporary fluctuations in consumer preferences.

Saskatchewan, Manitoba, Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island

The remaining provinces witnessed mixed sales performance in April. Saskatchewan reported a 1.3% increase in sales, reaching approximately CA$19 million. Manitoba, on the other hand, experienced a slight decline of 1.1% with sales totaling approximately CA$15.9 million. Nova Scotia and New Brunswick reported declines of 3.9% and 1.7%, respectively, with sales figures of CA$9.1 million and CA$6.8 million. Newfoundland experienced a decline of 3.7% with sales totaling CA$6 million, while Prince Edward Island witnessed a 2.1% decrease, amounting to CA$1.9 million in sales.

Yukon, Northwest Territories, and Nunavut

Sales data for Yukon, Northwest Territories, and Nunavut were not reported by Statistics Canada. Therefore, it is important to note that the sales figures provided do not account for these regions, and their contribution to the overall Canadian recreational cannabis market remains unknown.

Overall Sales Performance and Trends

The total sales of recreational cannabis in Canada from January through April 2023 have reached nearly CA$1.6 billion. This figure indicates a strong and consistent demand for legal cannabis among Canadian consumers. Compared to the previous year, where sales exceeded CA$4.5 billion, the growth rate for 2023 shows promise, with a 17.9% increase over 2022.

The continuous growth in recreational cannabis sales in Canada reflects the changing attitudes toward cannabis consumption and the industry’s overall positive trajectory. As the market matures and regulations evolve, it is expected that Canadian cannabis sales will continue to rise.


The increase in Canadian recreational cannabis sales in April highlights the sustained growth of the industry. Despite April being a day shorter than March, cannabis sales experienced a significant month-to-month increase of 4.7%, reflecting the demand and popularity of legal recreational cannabis in Canada. British Columbia emerged as a key market, recording an 8.7% increase in sales. While Quebec experienced a decline, several provinces, including Ontario and Alberta, demonstrated stable growth.

The overall sales performance for the first four months of 2023 indicates a robust market with a 17.9% increase compared to the previous year. These figures affirm the promising future of the Canadian recreational cannabis industry.

Frequently Asked Questions (FAQs)

1. How does the increase in cannabis sales impact the industry?

The increase in cannabis sales reflects a growing demand for legal recreational cannabis among Canadian consumers. It signifies the industry’s positive trajectory and contributes to the overall growth and maturation of the Canadian cannabis market. The increased sales also have a direct impact on job creation, tax revenues, and the economy as a whole.

2. Which provinces experienced the highest sales growth?

British Columbia emerged as the province with the highest sales growth, recording an 8.7% increase in cannabis sales. Ontario and Alberta also demonstrated positive growth, although at a more modest rate.

3. What factors contributed to the decline in sales in certain provinces?

The decline in sales in certain provinces could be attributed to various factors, including market saturation, temporary fluctuations in consumer preferences, regulatory changes, or other regional economic factors. It is important to analyze specific market dynamics and consumer behavior patterns to identify the precise reasons for sales declines.

4. Are there any projections for future cannabis sales in Canada?

While specific projections for future cannabis sales in Canada vary, industry experts and market analysts anticipate continued growth in the recreational cannabis market. Factors such as increased consumer acceptance, expanding product offerings, and potential regulatory changes could further drive sales in the coming years.

5. How does the current sales performance compare to previous years?

The current sales performance in 2023 indicates a positive growth rate of 17.9% compared to the previous year. This growth showcases the resilience and continued expansion of the Canadian recreational cannabis market, highlighting its potential for long-term success and sustainability.